FAQs & Rules

How do I sign my bakery up for the Sweetest Bakery in America™ contest?

Starting May 6, 2019, visit SweetestBakeryinAmerica.com/register to sign your bakery up for the contest. Click here for Official Rules.

When can I sign my bakery up for the contest?

Registration is open for the entirety of the contest, through September 30, 2019.

Where do I go for more information about the contest?

Please see Official Rules.

What do I do with the launch kit that my Dawn sales representative provided me?

  • Use the posters and counter cards to decorate your bakery and put them in a highly visible place to remind customers to vote. Make sure to write your unique text-to-vote keyword sent in your registration confirmation email to remind your customers to vote via text.
  • Place the window cling on your bakery window or bakery case
  • Use the stickers on bakery packaging or have your staff wear them to remind customers to vote.

How do customers vote for my bakery?

What if I'm not sure what my text-to-vote keyword is?

We will send out our first Sweetest Bakery in America™ Contest newsletter before voting starts, which will re-confirm the keyword that you should use on your materials.

For any questions, you can contact your Dawn sales representative or email SweetestBakeryInAmerica@dawnfoods.com

How can my customers text in their vote?

  • Customers can vote via text once per day by texting your unique bakery keyword, provided in your registration confirmation email, to 474747.
  • Standard message and data rates may apply. To unsubscribe, text STOP to 474747. For help, text HELP anytime.

How often can my customers vote for my bakery?

How will I know if my bakery is in the lead for the national grand prize title or one of the three categories by state?

  • A newsletter will be sent out to bakeries once per month that will include the bakeries currently in the top 10 nationally as well as a link to the current state leaders.
  • You may also access current national and state standings by going to SweetestBakeryInAmerica.com.

How do I qualify for the statewide competition?

  • During registration, please select your bakery category. This is the category your bakery will be entered into for the statewide competition.
  • Three categories are available:
    • Primarily Donut Shop
    • Primarily Cake or Cupcake Shop
    • Full Line Bakery

Where can I get assets to use on my bakery's social media channels and ideas to promote my bakery?

Visit SweetestBakeryinAmerica.com/register/#toolkit for pre-made social media graphics to download to use on your channels to encourage your customers to vote for your bakery. There is also a .pdf to download that has publicity ideas for your bakery and a press release outline to use with your local media.

When will I know if I won?

Winners will be announced October 18, 2019 on SweetestBakeryInAmerica.com

If I have questions during the contest, where do I go for information?

For more contest information, download the Official Rules.

For any questions, you can contact your Dawn sales representative or email SweetestBakeryInAmerica@dawnfoods.com