Be Sweet. Boost Sales. Bake On.

Welcome to the Sweetest Bakery in America™ contest, 2019! It’s our yearly competition to find the sweetest in the land—and your way to stir up more business. Every participating bakery gets the chance to boost sales, grow customer loyalty and see more traffic. Plus, sweet prizes go to top bakeries in each state and one National Grand Prize Winner, who gets to visit Dawn Food’s innovation studio. See the prize details here. So grab your rolling pins, piping bags and icing smoothers, and let’s get ready to be sweet!


The Sweetest Bakery in America™ Contest 2019 now features:

New text-to-vote option

Easily managed contest period
July 1 to Sept. 30, 2019

State winners in 3 new categories

Exclusive rebates only for participants

Tips from past winners


The Sweetest Bakery in America™ contest helps drive business for you thanks to the media buzz and excitement surrounding it. That equates to increased traffic. Last year, the contest generated:

1.7 million total votes
92 million consumer media impressions
Up to 20% avg. sales increase
2019 Bakery Registration


To be completed and submitted by bakeries only.

Read the contest rules and fill out the form below to be entered into the Sweetest Bakery in America™ contest. Watch for your confirmation email for contest highlights, information on voting and other tips. If you have any questions, contact your Dawn sales representative or email

By signing up, you agree to receive Sweetest Bakery in America™ emails including contest updates and tips.

Tell us a little about you

Tell us about your bakery

I consider my business

Select one. This is the category your bakery will be entered into for statewide competition. *

Select the language for your in-store launch kit

Select one. The Launch Kit includes posters, counter cards, a static window cling, and stickers. *


Customers have two ways they can cast votes. They can vote once per day, per device. Leaders will be posted and updated daily on

Please note: the contest will no longer be using in-store paper ballots.


New this year—your bakery will be issued a unique text-to-vote keyword in your registration confirmation email which you can share with your customers to text in votes for your bakery.1

Online Voting
Online Voting

Customers can vote online at


Along with being crowned the Sweetest Bakery in America™, the National Grand Prize Winner will win: an all-expenses paid, 2-day innovation session with Dawn’s Executive Pastry Chef to create custom bakery items and learn about the latest trends, plus media exposure in local and national markets and a full-page article in Batter Up magazine.

New this year, there will be three winners in each state, plus the District of Columbia and Puerto Rico. Prizes will be awarded to the top full line bakery, top donut shop and top cake/cupcake shop in each state. All winners will receive access to an exclusive tips & trends webinar hosted by Dawn’s Executive Party Chef. Read more about prizes here.

National Grand Prize Winner

National Grand Prize Winner

Sweetest Full Line Bakery by State*

Sweetest Full Line Bakery by State*

Sweetest Donut Shop by State*

Sweetest Donut Shop by State*

Sweetest Cake/Cupcake Shop by State*

Sweetest Cake/Cupcake Shop by State*


We’ve put together eye-catching in-store materials, social marketing and publicity tools, and a tip guide from two-time national winner Lochel’s Bakery to help promote your bakery and generate excitement in your neighborhood.

Tips & Ideas from Lochel’s Bakery

Get 10 helpful tips and ideas from two-time champion Lochel’s Bakery to use in your shop.

1Standard message & data rates may apply. Participants may opt-out at any time by texting STOP to 474747.
*There will be three winners in each state, plus the District of Columbia and Puerto Rico
Voters must be 18 years or older to vote online and via text.